Proudi
Proudi Raw Pet Food
Proudi is an Australian pet food company that makes air-dried meals for dogs and cats. The brand was founded in 2015 by Dennis King, who set out to find a high-quality, natural food for his beloved French bulldog, Fergus, and could not find one that met his standards. After visiting pet food factories, researching food science, and consulting animal nutritionists, he decided to develop his own recipe from scratch, which became Proudi. The cat range followed after Dennis adopted a rescue cat named Muffin.
Proudi's recipes follow what the company calls a Prey Model Raw (PMR) approach, meaning they're built to reflect a whole-prey diet. Proudi meals are made from 100% human-grade Australian meat, organs and bone in a human-grade facility. Proudi products are certified as complete and balanced as per AAFCO, FEDIAF and PFIAA guidelines for pet nutrition.
Proudi premium raw food is grain-free, contains no added starches such as sweet potato, and is described as preservative-free. Alongside its raw range, Proudi also makes Air Proudi, an air-dried version of the same recipes.
Why Choose Proudi Raw Pet Food?
- Prey Model Raw formulation: Air Proudi's recipes are built around high meat, organ, and bone content rather than grain-based fillers.
- 100% human-grade ingredients: Proudi states its meat, organs, and bones are human-grade and processed in a human-grade Australian facility.
- Formulated to exceed standard nutrient levels: Proudi recipes are formulated by food scientists and nutritionists to exceed AAFCO, FEDIAF and Australian nutrient recommendations for dogs and cats.
- No harmful ingredients: No added grains, fillers, preservatives, and synthetic nasties.
- Options for dogs with sensitivities: Recipes such as Turkey & Chicken are positioned by Proudi as suited to dogs with sensitive stomachs or dogs that may be sensitive to red meat.
- Made in Australia: Air Proudi ingredients are 100% Australian, sourced from trusted human-grade Australian suppliers.
Buy Proudi Dog Food from DiscountPetCare.com.au.
Looking for premium raw food for your dog or cat?
You can shop for the Air Proudi range at DiscountPetCare.com.au, an Australian online pet supplies store, alongside the rest of your pet supplies, in one order. Most products ship free and DiscountPetCare offers competitive prices and convenient delivery, so you can shop with confidence.
Frequently Asked Questions About Proudi
- What does "Prey Model Raw" mean?
Prey Model Raw (PMR) is Proudi's term for recipes built around a high proportion of muscle meat, organs, and bone, aiming to reflect a whole-prey animal with no added grains, fruits, or vegetables.
- Is Proudi raw food for dogs grain-free?
Yes. Proudi states its products are grain-free and don't contain added starches such as sweet potato.
- Does Air Proudi dog food contain any preservatives?
The brand mentions that its products are preservative-free.
- Is Proudi made in Australia?
Yes, Proudi states that its products are made in Australia using human-grade ingredients and produced in a human-grade facility.